Firstly, what is networking?
Simply put, networking is something we do everyday, without even thinking about it. It is often used in daily business jargon to refer to the web of relationship between business, its employees, it’s suppliers, its customers…the list is endless! But a business doesn’t have a relationship with anyone, the people within it do – and people are all different! Some relish the opportunity to meet a complete stranger, and understand what makes them tick, while others couldn’t think of anything worse!
Despite our differences, we are all born to build relationships with other people, just in different ways. So, if we replace the term “networking” with “relationship building”, which is essentially what it is, things seem a little less scary.
Whether you are a small startup business or a corporate giant, there are many benefits of building good relationships.
- A broader expert knowledge base – this refers to expertise and knowledge beyond the skills of the individuals within a business. Conducting a business is about more than merely selling a product or service. It’s about being able to call on the expertise of someone you know and trust, who can provide guidance.
- Staying relevant – face to face engagement with other businesses, both similar or vastly different, allows your business to not only stay on top of current trends and innovations, but to see things in a new perspective. This allows you to approach a problem or issue in a different way, or to seize an opportunity not previously thought of.
- Staying top of mind – in the day to day running of any business, who wouldn’t want to be the first person someone else calls when they require your services?
- Forget advertising spend and social media – building long lasting relationships with others is a recipe for business success! There is truly no better sales pitch than one that someone else does for you. The multiplier effect is a further benefit! It’s like a pyramid scheme… but without anyone losing their pensions.
It’s extremely rare that relationships happen spontaneously, and even if they do, it takes effort to ensure that the relationship stays relevant. Small businesses don’t have the time, and big businesses employ specialists to create relationship building opportunities.
Whether you are a co-worker or premium serviced office client, Cube Workspace has your relationship building success covered! More than just water cooler catchups, we curate events that give every Cube client an opportunity to connect with other businesses, understand each other’s offerings and ultimately benefit from the ability to utilize one another’s products and services. Cube Connect events take the form of an informal stand up breakfast, where existing and new clients have the opportunity to introduce themselves via a short presentation. This is all done while enjoying an amazing cappuccino, freshly baked muffins and croissants!
Premium serviced office space lends itself to long term relationship building opportunities, on a daily basis. Whether it’s catching up over a healthy and delicious lunch in our cafés, or enjoying a casual conversational break in our outdoor spaces – building relationships at Cube Workspace is a given!